YOU DON'T HAVE TO HIRE A PROFESSIONAL STAGER BUT...
"Not using a professional home stager in the current real estate market is like leaving money on the table in the sale of your home"
Professional staging may be a relatively NEW industry, but people have been "fixing up" their homes to sell for decades. We have HGTV to thank for the fact that home buyers have an expectation and are willing to pay quite a bit more for a home that looks like a model home.
If you could get 10% more on the sale of your home, how much would that be?
HSR Certified Stagers average 10% more for their clients!
What is professional staging?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained in the art of home staging. Many definitions you have seen no doubt stop after the word “sell” which is part of the big misconception + overall devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product while highlighting its assets and downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors don't have the time or trade resources to properly stage a home.
How much does it cost?
For as little as a few hundred dollars you will have a detailed list of all you can do to maximize the value of your home!
The housing market is good, so why do I need to stage?
Your house might sell quickly in a good market, but that doesn’t mean it will sell for the amount it would have sold for if it had been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Why can't I just stage my own home?
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all the flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively, you're unable to market + package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the GREATEST returns come in.
Can't home buyers use their imagination and look past my decor or empty rooms?
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on your price. In our Consultation walk through, I will identify any "price eroding" factors of your home and identify simple fixes to maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers aren't able to visualize size + scale so furniture helps to give them a frame of reference.